Every investment should have a purpose. So should the people building it.
Earmark connects the mutual funds you already own to the goals you're actually saving for — with reasoning you can see and edit, not a black box.
What we're building
Most investors don't lack mutual funds — they lack a clear line from the SIPs they've been running for years to the goals those SIPs are meant to fund. Earmark reads your Consolidated Account Statement (CAS), maps your existing holdings to the goals you define, and explains every allocation in plain language.
Earmark is currently in private beta, opening to invited cohorts. We're building it deliberately in the open about what's live today versus what's still coming — see our FAQ and Terms of Service for specifics.
Who we are
We're a small team building a fintech product that asks for real trust — your CAS contains your full mutual fund holdings. We take that seriously: we don't ask for broker login credentials, we don't sell your data, and we discard your original CAS file after parsing. Full detail is in our Privacy Policy.
Contact
Questions, feedback, or anything related to your data — reach us at privacy@earmark.in. We read every message.